Accenture Adds SmartVideo to ALIP Platform to Support Enhanced Customer Experience

Accenture has entered into an alliance with SundaySky to provide SmartVideo technology on a software-as-a-service basis. The capabilities are sold as a standalone solution or pre-integrated with ALIP.

(Image source: Accenture.)

Accenture (Dublin) has enhanced its Accenture Life Insurance Platform (ALIP) with SmartVideo capabilities that can help life and annuity carriers to deliver improved customer experience through digital channels. The new solution allows carriers to take advantage of engaging, personalized and data-driven videos at scale to help support and retain customers throughout the customer lifecycle, according to the vendor.

Shay Alon, Managing Director, Accenture Software for Life and Annuity.

Shay Alon, Managing Director, Accenture Software for Life and Annuity.

“As technology and industry changes continue at a blistering pace, carriers find themselves in the midst of a digital transformation that requires a focus on innovation,” comments Shay Alon, global managing director, Accenture Software for Life and Annuity.

SmartVideo enables carriers to use customer and policy information already stored in their systems to create data-driven videos quickly and in a cost-effective manner, according to Accenture. Delivered in real time, the videos provide customers with account set-up information, billing statements, and events confirmations.

Accenture has entered into an alliance with SundaySky (New York) to provide SmartVideo technology on a software-as-a-service basis. The capabilities are sold as a standalone solution or pre-integrated with ALIP.

(Related: New Version of Accenture Life Insurance Platform Touted for Eased Implementation, Better User Experience)

“Integrating SmartVideo technology into ALIP will change the way carriers communicate with their customers and help foster engagement and increase brand loyalty,” adds Accenture’s Alon. “Our new SmartVideo complements Accenture’s life insurance and annuity offerings by enabling carriers to create unique digital experiences while reducing contact center and operational costs.”

Below: Accenture video demonstrating SmartVideo capabilities:

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