AAFMAA Adopts Sapiens to Modernize the Customer Acquisition Processes 

The solution will help AAFMAA maintain the best technology stack and support new customer acquisition, in addition to the increasing volume and complexity of future transactions.

(Image source: AAFMAA homepage.)

The American Armed Forces Mutual Aid Association (AAFMAA; Fort Meyer, Va.), a non-profit financial solutions provider for military families and Veterans, has selected Sapiens International Corporation’s (Holon, Israel/Rochelle Park, N.J.) Pro Series Customer Acquisition SaaS solution, consisting of Sapiens’ ApplicationPro, IllustrationPro, UnderwritingPro, and Intelligence, as a part of its legacy modernization and automation initiative.

Col. Jerry Quinn, COO, AAFMAA.

AAFMAA needed a modern solution to serve its military constituents effectively and could integrate the value of its existing legacy system, according to a Sapiens statement. The company’s selection of Sapiens’ Pro Series Customer Acquisition Solution system was prompted by its outstanding functionality, responsiveness, and 24/7 platform access, the vendor reports. AAFMAA is a new Sapiens customer whose implementation of the Sapiens Pro Series Customer Acquisition solution should be completed during second-quarter 2024, the statement says.

“Implementing Sapiens’ Pro Series Customer Acquisition solution will help us maintain the best technology stack and support new customer acquisition, in addition to the increasing volume and complexity of future transactions,” said Col. Jerry Quinn, AAFMAA’s Chief Operating Officer. “The solution will also allow us to deliver timely, quality products and services in today’s demanding digital environment, and enable us to best serve our members and their families.”

Jamie Yoder, President and General Manager, Sapiens North America.

Strengthening Long-Term Financial Performance

“A streamlined and next-generation customer acquisition platform with robust cloud architecture will help strengthen AAFMAA’s long-term financial performance,” comments Jamie Yoder, President & General Manager, Sapiens North America. “Sapiens looks forward to providing AAFMAA with the tools to accelerate industry gains and pursue their growth targets.”

Sapiens Customer Acquisition cloud solution merges Sapiens ApplicationProIllustrationPro, UnderwritingPro, and Intelligence to create a completely automated digital point of sale decisioning solution for a quick and complete submission-to-commission experience for agents and their customers, according to the vendor. Agent toolkit integrations ensure data accuracy, process flexibility, and availability for any life and annuity products to be decisioned immediately, using a variety of instant evidence sources, the Sapiens statement says.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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