Steve Yi is the CEO of MediaAlpha, which innovates at the intersection of programmatic technology and vertical search, bringing transparency and efficiency to both buyers and sellers. Yi is responsible for driving the company’s overall business strategy and vision. Prior to MediaAlpha, Yi co-founded Fareloop.com, a travel comparison engine. Previously, he was a Senior Vice President and General Manager at Oversee.net, where he led its lead generation arm. Yi graduated magna cum laude from Harvard Law School and Harvard College.