Reid Holzworth is founder and CEO of TechCanary, a provider of a cloud-based, analytics-driven insurance platform built inside Salesforce.com. In addition to his role as a software solution provider to the insurance industry, Holzworth is a licensed insurance agent and worked for many years selling insurance and managing an agency. He grew frustrated with available insurance solutions and liked the Salesforce.com solution he was using in his agency. Being a serial entrepreneur he decided to build a complete insurance platform inside of Salesforce. In 2013 Holzworth founded TechCanary, making the Salesforce platform he built for his own agency commercially available to carriers, agents, brokers, and MGAs. Holzworth can be reached at reid@techcanary.com or (414) 446-3999.