For the past thirty years Marty Ellingsworth has applied industrial scale mathematical solution approaches to dozens of critical risk assessment, risk selection, pricing, marketing, operations, logistics, service, and sales problems. As a senior executive in the P&C insurance industry, he specialized in the creation of centers of excellence for innovation and data analytics in multiple vertical domains. Most recently he served as president of ISO (now Verisk) Innovative Analytics, and currently he is an entrepreneur accelerating development of industry leading predictive analytics and data driven solutions. Ellingsworth received his Bachelor of Science degree in operations research from the United States Air Force Academy and his Master of Science degree in operations research from the Air Force Institute of Technology. He is a long time member of INFORMS, a Board member of American Risk and Insurance Association, and an industry track member of KDD.