Laurie Ehrbar is Chief Marketing Officer of Bizagi, a provider of intelligent automation software. Before joining Bizagi, Ehrbar built, launched and managed the go-to-market for Financial Services at ServiceNow and led the global incubation efforts across all verticals. Prior to ServiceNow, she held marketing leadership positions at large corporations such as Salomon Smith Barney, Citigroup and TD Waterhouse and counseled start-ups on their best path to market. She is responsible for all aspects of Bizagi’s marketing efforts including demand generation, market research, strategy, advertising and customer and employee communications.