Geoff Werner is Chief Global Marketplace & Analytics Officer at Octo Telematics. He has over 25 years of experience in the insurance industry, where he has specialized in pricing and product management. Werner joined Octo in 2017 as Group Vice President DriveAbility and Consulting following 7 years at Willis Towers Watson where he was the Global Telematics Product Leader. Prior to Willis Towers Watson, Werner held a variety of positions at two top 10 US insurance companies and started his own consulting firm which he ultimately sold to Willis Towers Watson. Throughout his career, Werner has focused on the implementation of new products and processes leveraging innovation, including: developing and managing the DriveAbility product to provide telematics scoring services for participating insurers, implementing new rating and tiering plans using new analytical techniques, improving management information processes and assisting companies analyze and respond to legislative changes. An expert in pricing, Werner is co-author of the textbook that the Casualty Actuarial Society (CAS) uses to teach ratemaking to all actuaries.