Dustin Lemick, CEO and board member of BriteCo, is a third-generation jeweler with over thirteen years of retail jewelry experience. Lemick’s family has owned and operated retail locations in the Chicagoland area for over seventy years. He graduated with a BS in economics from the University of Wisconsin-Madison and holds a Graduate Gemologist degree from the Gemological Institute of America (GIA). Lemick has been processing and handling jewelry claims for 10+ years for large primary insurance companies such as State Farm, Allstate, Chubb, and Farmers. He has in-depth, proficient knowledge and expertise in appraisal systems, diamond and gemstone markets, retail pricing models, insurance replacement models, and jewelry quotation pricing systems.