Dan White founded and runs the core team at London-based Ninety Consulting, drawing on his background in digital transformation and his prior experience as managing director of a Top 10 U.K. Digital Agency. Within Ninety, Dan leads the core team in setting the business’ proposition, building client relationships, overseeing delivery, managing partnerships, and planning for Ninety’s ambitious growth trajectory. Dan also serves as a Trustee of the Ninety Foundation, through which 90 percent of the distributable profit from Ninety is directed. Ninety is Dan’s response to a sense of personal mission, and uses its profits to sustainably address a number of social issues. Dan is passionate and driven by the ambitious targets that he is chasing: 5 million lives positively impacted by 2020, on the way to a total £1bn of charitable giving over 30 years. When not focusing on Ninety, Dan enjoys canoeing, camping, climbing and mountaineering, particularly if he can coax his young family off their screens to join him in the great outdoors.