Clara Shih is CEO and Founder of Hearsay Social and a pioneer in the social media industry. She is also a member of the Starbucks Board of Directors and author of The New York Times-featured bestseller, The Facebook Era: Tapping Online Social Networks to Market, Sell and Innovate, now used as a marketing textbook at Harvard Business School. Clara has been named one of Fortune’s Most Powerful Women Entrepreneurs, Fast Company’s Most Influential People in Technology, and one of Businessweek’s Top Young Entrepreneurs.