Westfield Insurance Partners with SizeUp to Give BOP Clients Business Intelligence

The partnership is an example of how the insurer’s participation in Plug and Play’s insurance vertical program gives it a global view into innovations trends within the industry.

(Image source: SizeUp homepage.)

Westfield Insurance (Westfield Center, Ohio) has partnered with business intelligence site SizeUp (San Francisco) to provide a competitive analysis tool to its small business owner customers to help them identify and maximize their competitive advantage and become more profitable.   The insurer connected with the start-up through Plug and Play’s (San Francisco) insurance vertical program.

Carrie Busic, National Commercial Sales Leader, Westfield Insurance.

“We’re thrilled to offer small business owners this digital resource,” comments Carrie Busic, National Commercial Sales Leader, Westfield Insurance. “Now small business owners can instantly access competitive benchmark, advertising, demographic, industry, geographic, and cost-of-business data that huge corporations use every day.”

Westfield Insurance reports that SizeUp processes millions of data points from public and private sources to provide four main tools:

Performance benchmarking: See how a specific business compares to all competitors in its industry.

Competitive assessment: Map where competitors, customers, and suppliers are located to determine where to better serve customers.

Best places to advertise: Identify areas with the highest revenue for an industry, the most underserved markets, and filter for the best location based on demographic and business characteristics.

Anatalio Ubalde, CEO, SizeUp.

Demographic analysis: View an interactive map of demographic, labor, and customer expenditure data in the area.

“Our goal is to help customers succeed by making it simple to access relevant and powerful data for local businesses across every industry,” comments Anatalio Ubalde, CEO, SizeUp. “With a simple click of the mouse, entrepreneurs can access valuable industry data and research insights—complete with easy-to-understand interactive maps and graphs.”

Through its participation in Plug and Play’s insurance vertical program, Westfield says it enjoys direct reach to startups across the world—getting a global view into innovations trends within the insurance industry and thus being in a position to help its customers become better informed, more profitable and more competitive.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For over a decade he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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