Veruna Names Michael LaBella Head of Sales

The former Pegasystems and Vertafore executive will be responsible for business development activities, building the company’s account management team, and revenue generation.

(Michael LaBelle, Head of Sales, Veruna.)

Veruna, a Boston-based InsurTech developer of a Salesforce-based agency management platform, has named Michael LaBella Head of Sales.

Jon Lincoln, Founder and Chief Product Strategist, Veruna.

“We are gearing up for an explosive year,” comments Jon Lincoln, founder and chief product strategist, Veruna. “The experience Mike brings to the table will be invaluable in taking Veruna’s sales efforts to the next level and finding new ways to serve our customers, prospects, and industry partners.”

Prior to joining Veruna, LaBella was the director of sales for Pegasystems, and prior to joining Pega, he spent seven years leading sales efforts for Vertafore. At Veruna, LaBella’s day-to-day responsibilities will include directing business development activities, building the company’s account management team, and revenue generation.

Right Place at the Right Time

“Given my background with Vertafore on the agency side and Pega on the insurance company side I feel like I’m in the right place at the right time to make a difference for agents through Veruna,” comments LaBella. “I’m looking forward to talking to Veruna’s current customers and prospects in the year ahead.”

Veruna Secures $6M Series A Funding to Fuel Next Stage of Growth

 

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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