Ontario Medical Association Adopts Intellect SEEC’s Distribution and Service Platform

The vendor’s suite is a cloud-native Life, Annuity and Health insurance platform along with its new agency management system, which includes advanced membership management capabilities.

(Photo credit: Jerome Decq.)

The Ontario Medical Association (OMA, Toronto) has identified Intellect SEEC (New York and Chennai), the insurance software division of Intellect Design Arena, as technology partner and will deploy the vendor’s Distribution and Service suite. The initiative will benefit over thirty-nine thousand members of the OMA, consisting of physicians, medical students, and retirees in the Ontario area according to Intellect SEEC.

Tom Magyarody, CEO, OMA.

Intellect SEEC describes its Distribution and Service suite, as a cloud-native Life, Annuity and Health insurance platform along with its new agency management system (AMS) that includes advanced membership management capabilities. The platform’s capabilities range from membership and lead management, campaign management, quote and illustration, e-App, profile management to member servicing. The suite is designed to address some of the typical pitfalls of life insurance distribution, such as multiple account log-ins, disjointed workflows and a huge reliance on paper, as well as the complexities of managing a separate membership onboarding and support system. The platform is designed to deliver what the vendor calls an end-to-end multi-device digital experience for all channels including members with or without insurance, non-member associates, advisors, service representatives and the OMA administrative personnel.

With the new platform in place, members will be able to buy policies and participate in membership offerings on their mobile phones and make real-time requests and changes related to their products and member benefits, according to Intellect SEEC. New Members and insurance customers can be brought on board through the platform. Payments of all types—including dues, fees and insurance premium—can be handled in a single sign-on, the vendor. Service representatives will be connected to cross-channel activities of a member and will be well-informed to handle queries of the member.

“At the OMA, we advocate for the wellbeing of our members throughout their lives from their first day at the medical school continuing past their retirement,” comments says Tom Magyarody, CEO, OMA. “By helping our advisors go paperless and by accurately assessing the coverage needs of our members, we will be able to service them better.”

Pranav Pasricha, CEO, Intellect SEEC.

Deployment in Record Time

Customers expect the same level of service from insurance as from an online retail store; they want products tailored to their life situation and they want to be able to make updates to their policies at their own convenience, according to Pranav Pasricha, CEO, Intellect SEEC. “Advisors need to be more productive and have no paperwork to deal with,” he adds. “Our distribution management platform is proven to do just that in a record deployment time of months, not years.”

“We looked at many options in the market for different software, and decided to implement Intellect Distribution and Service platform because it covers the entire digital spectrum from new business to service,” adds the OMA’s Magyarody.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For over a decade he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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