Messagepoint Debuts Salesforce Connectivity

The new functionality enables non-technical business users to deliver interactive, one-to-one communications across both print and digital channels within a single, integrated platform.

(Michael Lee-Chin Crystal. Royal Ontario Museum in Toronto, site of Messagepoint Content Centricity conference 2018. Photo credit: Raysnho.)

Messagepoint, a Toronto-based provider of software and services within the customer communications management (CCM) market, has expanded its connectivity to Salesforce (San Francisco). The vendor has released two new connectors between the Messagepoint platform and Salesforce to enhance Messagepoint’s existing email integration with Salesforce Marketing Cloud.

“Increasingly, our customers are using Salesforce as the primary means of delivering highly-personalized communications,” comments Chris Miller, EVP, Research and Development, Messagepoint. “They’re also trying to communicate with greater consistency and a common voice—whether their communications are delivered in batch or in real time, via email or by print. With this in mind, the opportunity to integrate with Salesforce was something we were extremely keen to explore further.”

Chris Miller, EVP, Research and Development, Messagepoint.

In Messagepoint’s latest product release, the company is introducing the two connectors into the Salesforce Sales and Service Cloud and Salesforce Marketing Cloud applications. Messagepoint Connected for Salesforce and Messagepoint Journey Builder Connector are designed to complement the platform’s existing email delivery connector to Marketing Cloud.

“The result is a truly integrated solution that provides a bridge from Salesforce to Messagepoint’s world-class CCM services,” a vendor statement says. “The new functionality between Messagepoint and Salesforce puts communications in the hands of non-technical business users by allowing them to deliver interactive, one-to-one communications across both print and digital channels within a single, integrated platform.”

Messagepoint describes the new connectors as follows:

Messagepoint Connected for Salesforce allows business users to order and interactively customize a Messagepoint Connected email or other communication directly from the relevant location or record in the Salesforce Sales and Service clouds—without having to explicitly sign in or out of Messagepoint.

Messagepoint Journey Builder Connector allows a pre-configured email, letter, or other communication to be triggered automatically at exactly the right time in a customer’s journey, while delivering exactly the right content for them at that moment. With Messagepoint as an object that can easily be included in a journey, communications can be composed and delivered via the customer’s preferred channel of communication—without user intervention. Print touchpoints ordered and triggered in Salesforce Journey Builder can be delivered via an organization’s existing print and mail delivery infrastructure.

“When bundled together, these pieces provide an automated, integrated, leading-edge solution for one-to-one omni-channel customer communications,” Messagepoint’s Miller adds. “Messagepoint acts as the system of record for content management, authoring and assembly; and once authored in Messagepoint, these communications can be triggered within Salesforce. This results in a more seamless journey for business users and customers alike.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For over a decade he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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