(Photo credit: chensiyuan.)
Massachusetts Mutual Insurance Company (MassMutual; Springfield, Mass.) announced today that it has launched data science operation in Hong Kong through its subsidiary MassMutual International LLC. The insurer characterizes the new operation as a manifestation of its commitment to applying big data and analytics to create a superior customer experience.
“We’re excited to be able to expand MassMutual’s data science efforts with the establishment of a world-class team in Hong Kong,” comments Sears Merritt, Chief Data Scientist, MassMutual. “Data science has proven to be a critical area of differentiation—particularly when it comes to addressing customer needs. Our aim is to build a global database of individual mortality risk factors, and Hong Kong is a key market in which to start our initiative in the region.”
The insurer has named Xiangdong Gu, a lead data scientist at MassMutual since 2015, to head the initial team of the Hong Kong data science operation. MassMutual notes that the team is expected to expand.
Enhancing LifeRisk 360 Platform
MassMutual’s early work in what it calls the “data-rich” Asian market will focus on individual risk assessment, creating algorithms and predictive models of risk to further boost the company’s global database profiles and set a new bar for models.
The company says it will use learnings from its Asia-focused projects to enhance the platform for LifeRisk 360, a digital initiative that the insurer says will utilize cutting-edge data science techniques to create an individual mortality risk scoring system.