Landmark Insurance Brokers Taps Aureus Analytics to Drive Superior Customer Experience

Aureus will leverage its CRUX data analytics platform to implement Customer OneView, Household analytics and other predictive models.

(Chhatrapati Shivaji International Airport in Mumbai. Photo credit: Prateek Karandikar.)

Landmark Insurance Broker, a Mumbai-based insurance broker focused primarily on retail clients, has signed a multiyear contract for Aureus Analytics (Mumbai/Westford, Mass.), a provider of analytics solutions to the insurance and banking industries. By the terms of the deal, Aureus will help Landmark build customer intelligence across its lines of business, toward the goal of driving growth through superior customer experience. This solution will be delivered using Microsoft’s Azure cloud infrastructure, according to the vendor.

Ashish Tanna, COO, Aureus Analytics.

Ashish Tanna, COO, Aureus Analytics.

“We are excited to partner with Aureus Analytics to leverage technology and improve the overall customer experience,” comments Apaar Kasliwal, Executive Director, Landmark. “We have identified a few high potential use-cases that will help us drive growth at Landmark. The biggest challenge we face today is the inability to build a consolidated and intelligent customer one view across our lines of business. Aureus will help us solve this problem and set the foundation of our future growth.”

Aureus will leverage its CRUX data analytics platform to implement Customer OneView, Household analytics and other predictive models that will help Landmark improve the end customer experience, the vendor reports

Customer Experience Obsession

“Landmark Insurance Broker is one of the few companies who have understood the potential of leveraging analytics correctly across their entire business portfolio, comments Ashish Tanna, COO and Co-Founder, Aureus Analytics. “It helps that both Landmark and Aureus are obsessed with customer experience. This deal is also encouraging as it demonstrates increasing comfort of Indian enterprises with cloud-based solutions.”

Aureus Analytics Releases CRUX Real-Time Data Platform for Superior Insurance CX

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For over a decade he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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