Insurers Transition from Data Collectors to Savvy Data Consumers

Insurers are navigating a changing risk market must be prudent in assessing the data sources they rely on and identify the right tools to enhance their analytics capabilities.

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It wasn’t too long ago that we were told by our elders to never get inside a car with a stranger or stay in an unknown person’s house. We were taught the importance of having a steady job and the term gigs had a sense of uncertainty associated with it. However, today these notions are considered archaic, and this change in perspective largely comes from technological advancements. From shared rides and accommodations to the growth in freelance and part-time jobs, there has been a gradual change in how we choose to live and do business. Insurers are left answering several unique questions as the foothold of this access economy fortifies. Many are asking what are the proper types of coverage for those opting to share, rather than own and how will work be defined at a time when employment status is being reimagined?

Insurers are making data and analytics an integral part of their digital strategies as they seek to answer these questions and to astutely tackle the imminent change in how property, businesses and employees will be insured. What’s noteworthy, however, is that insurers are increasingly leveraging the same sharing paradigm of the access economy to gather the most actionable insights for risk calculations.

Insurers beginning to find answers to their sharing economy dilemma by pooling data in consortiums. A number of factors are responsible. These include:

Growing Need for Transactional and Behavioral Data

Today, insurers rely on more than just information gathered in-house and underwriting rules to ascertain risks. They look to unlock optimal insights through the right combination of data sets. As a result, savvy insurers are seeing more value in sharing their data in exchange for access to information from a variety of sources.

Two of the most sought-after resources employed by successful insurers looking to efficiently assess risk, are transactional and behavioral data. While the former captures a historical record of a customer’s transactions, like insurance claims and payments, the latter provides insights into customers’ habits, for example, how they tend to drive. Insurers can use these data points to gain granular insights into how a customer’s behavior has evolved over time.

Access to Large Pools of Data

Another reason insurers are increasingly seeing value in partnering around data is that sharing data offers access to extremely large reserves of facts, figures and valuable information.

While large pools of data are more complex to manage and maintain, they can be used to create highly predictive, synthetic variables through repeated testing against a more diverse set of data. Synthetic variables are constructed from computations of more than one variable.

This means that by supplementing in-house resources with large pools of transactional third-party information, insurers can gain access to better predictors and, by extension, more robust predictive models.

Race for the Most Predictive Horsepower

In unlocking access to a large reserve of information, data sharing also delivers high predictive horsepower. This is because access to larger amounts of data can generate better predictors and actionable insights that result in better risk assessment.

Today, insurers are navigating their way through a variety of evolving situations. To do so successfully, it is imperative that they be prudent in assessing the data sources they rely on and identify the right tools to enhance their analytics capabilities.

How Insurers Can Avoid Data Confinement in Predictive Analytics Initiatives

Kirstin Marr //

Kirstin Marr is the president of Valen Analytics, an Insurity company, and provider of proprietary data, analytics and predictive modeling for property and casualty insurers. Prior to her role as president, Kirstin was the chief marketing officer of the company, and one of the pioneers of the Insurance Careers Movement coalition, a grassroots initiative of more than 1,000 insurance organizations raising awareness of what insurance has to offer Millennials. Previous to Valen, Kirstin ran B2B marketing for internet technology pioneer and market leader, ServiceMagic.com (now HomeAdvisor). Kirstin has a passion for building companies that invent leading-edge technologies to improve customers’ lives and solve the inefficiencies that exist in traditional marketplaces.

 

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