Healthcare Payers: Engaging Members in an Evolving and Competitive Market

This white paper, presented by GMC Software, explores what to consider when putting a customer communication management (CCM) solution in place with the goal to produce improved operational efficiencies that enhance the customer experience and differentiate from the competition while reducing costs.

In today’s customer-focused, cost-driven market environment, healthcare payers face a myriad of conflicting challenges. In order to remain competitive, payers must be diligent in taking a careful look at the way they communicate with all their stakeholders and implement a focused and strategic plan for every communication they send to members. The reality is with the level of change taking place due to healthcare reform in the U.S., insurance companies need to move quickly to a next generation communications infrastructure to ensure that they can produce more effective, cost-efficient policyholder communications. Those insurers that can improve customer communications across all channels will be in a position to break away from the competition.