Haven Life Engages Customers with New LifeLink Emergency Services App

Along with one-touch 9-1-1 dialing, LifeLink users can call emergency services on behalf of a loved one, transmitting their location and other information to the nearest dispatch center.

(Image source: Haven Life via the Apple Store.)

Digital capabilities aren’t just about the insurance value chain, strictly understood. Connected capabilities may someday impact underwriting, for the shorter term, they’re about customer engagement. Haven Life’s new LifeLink emergency services app offering is an excellent example. Offered as a free-to-all (for the first year) mobile app, LifeLink, powered by the RapidSOS platform, connects users with 9-1-1 and instantly shares an accurate location.

Michael Martin, CEO, RapidSOS.

“As a husband and father of two, I can attest that family is everything,” comments Yaron Ben-Zvi, CEO and Co-Founder of Haven Life. “Since launching Haven Life, we’ve sought out ways to make life less hard outside of just financial protection. LifeLink is a transformative app that protects us, our partners, our children, our parents—anyone we love—no matter where we are.”

In its announcement of the app offer, Haven Life notes that while emergency response teams do a great job saving lives, they are limited in their location-service technology because of an infrastructure that was established for landlines. The FCC estimates that more than 70 percent of 9-1-1 calls come from mobile phones, most of which can’t be precisely located. LifeLink thus addresses a safety concern that many Americans and their families face. The app is available on both iOS and Android devices.

Along with one-touch 9-1-1 dialing, LifeLink users can call emergency services on behalf of a loved one, transmitting their location and other relevant information directly to the dispatch center closest to them. With the Family Connect feature, users can share their location, see family members’ real-time locations and easily and discreetly ask for help. And, in situations where users are unable to speak, text messages can be used to communicate with 9-1-1.

Yaron Ben-Zvi, co-founder and CEO, Haven Life.

The LifeLink app uses cloud telecommunications and data analytics to connect users to emergency dispatchers over multiple channels (including WiFi, LTE, 4G, 3G, 2G), helping reach 9-1-1 in situations with challenging connectivity or limited bandwidth.

Enhancing Safety, Security and Wellness

“Haven Life’s dedication to using technology to enhance the safety, security, and wellness of their community is directly aligned with RapidSOS’ mission of harnessing the power of technology to save lives,” comments Michael Martin, CEO, RapidSOS. “We are thrilled to partner with their team to offer life-saving technology to more families than ever before.”

“Haven Life’s LifeLink isn’t just for your phone,” the company’s announcement says, “it’s for your peace of mind.” And for your greater engagement with your life insurer.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For over a decade he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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