Guardian Chooses EIS Suite to Transform its Direct-to-Consumer Business

The insurer sees an opportunity to exploit the market through a simple, convenient digital experience, as enabled by the EIS’ advanced cloud-based architecture and end-to-end business capabilities.

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The Guardian Life Insurance Company of America (New York), one of the nation’s largest mutual life insurers, providing whole life, individual disability insurance and employee benefits, has selected the EIS Suite as the new core systems solution for its direct-to-consumer business. Guardian will use the EIS (San Francisco) solutions for quoting, policy, billing, claims, and customer management processes to support a differentiated customer experience, according to the vendor.

Peggy Maher, Head, Direct to Consumer, Guardian Life.

“There is a growing segment of consumers today without access to insurance benefits through an employer, either because they work part-time, are independent contractors, or are self-employed,” comments Peggy Maher, Head of the Direct to Consumer business, Guardian. “We see an opportunity to help this growing consumer segment by offering products and services specifically designed for them, in a simple, convenient digital experience,”

EIS Group’s reports that its solutions will enable Guardian to:

  • Support customer journeys with a seamless multi-channel experience;
  • Quickly add new products to take advantage of market opportunities;
  • Reduce the cost of operations by utilizing modern architecture; and
  • Establish an efficient, cost-effective platform to support additional lines of business.

“It’s important to us to provide our customers with an engagement experience that is similar to how customers already research and purchase other products online,” Guardian’s Maher adds. “EIS’ advanced cloud-based architecture and end-to-end business capabilities are designed to support digital enablement at every customer touchpoint.”

State-of-the-Art, Consumer-Centered

“EIS Group is honored to have been selected by Guardian as a strategic IT supplier,” comments Alec Miloslavsky, CEO and executive chairman for EIS Group. “We are committed to helping Guardian grow their direct to consumer business and market leadership position with state-of-the-art, consumer-centered solutions. We look forward to partnering with them on this initiative.”

EIS Group’s CoreVelocity Delivery Approach Designed to Accelerate Core Implementation

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For over a decade he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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