Goji Names Peter Breitstone CEO 

Insurance industry executive Peter Breitstone, a veteran of Insureon, Aon and Zurich, joins the distribution platform that connects carriers and high lifetime value consumers.

(Image source: Goji website.)

Goji (Boston), a startup personal lines insurance distribution platform that matches high lifetime value preferred consumers with carriers, has named Peter Breitstone CEO. Breitstone has held executive positions at Insureon, Aon, and Zurich.

Breitstone has more than 20 years of senior executive leadership experience at several global insurance companies, including: Insureon (Chicago), where he was executive VP of Sales, Programs and Facilities; Zurich, were he held the role of senior VP of Enhanced Market Dynamics, Zurich North America (Schaumburg, Ill.); and Aon (Chicago), where he served as CEO of Aon Global Environmental Services Group and Aon’s Agency Specialty Product Network and Private Risk Management. Breitstone also founded Environmental Partners, an insurance brokerage specializing in Environmental Risk and Insurance Management, which he sold to Aon.

Peter Breitstone, CEO, Goji.

Goji, a licensed agent in 41 states, describes its platform as an online-to-offline high-touch concierge model that uses a data-driven, consultative approach to seamlessly match consumers and insurance carriers, meeting each of their needs. Goji primarily writes home and auto coverage for consumers on behalf of its network of national insurance carriers. “Insurance is complicated,” Breitstone comments. “Most preferred customers are not comfortable making decisions that involve insurance coverage of their most valuable assets without speaking with a licensed agent.”

“We have the only truly scalable, data-driven platform that is able to identify, convert and retain high-value, preferred customers, resulting in a large and profitable book of business,” Breitstone adds.

Opportunity for Carriers to Expand in Target Markets

The current economic climate has resulted in price instability, which has pushed a lot of consumers into the market to seek out easier alternatives for cost-effective insurance coverage, according to Breitstone. “Goji identifies niche trends where market dislocations lead to unjustifiably higher prices for certain customers and offers them better and cheaper product options while offering carriers the opportunity to expand in their target markets with high-value preferred customers,” he says.

“Peter’s industry experience and success in leveraging technology within the InsurTech space makes him uniquely qualified for this position,” comments Matt Coffin, Executive Chairman, Goji. “We look forward to Peter expanding and leading the Goji team to achieve exceptional results.”

Goji’s investors include Thayer Street Partners (New York), a middle-market focused private equity firm; Matt Coffin’s Coffin Capital & Ventures (Park City, Utah), and Five Elms Capital (Kansas City), a growth capital investment firm focused on tech-enabled companies.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For over a decade he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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