(Image source: Quadient.)
GMC Software (Boston), a prominent provider of customer communications management (CCM) solutions to the insurance and other industries, has rebranded as Quadient (Appenzell, Switzerland; Boston) along with Human Inference and Satori Software. The three Neopost (Paris) companies have undertaken a process of technical and cultural integration during the past two years in order to unite their respective omni-channel CCM, data quality and postal capabilities into a single portfolio of solutions to enable customer experience (CX) across print, digital and social channels.
“CX is the new battleground for business and understanding customers and the current state of their experience throughout the customer journey is critical to an organization’s success,” comments Henri Dura, CEO, Quadient. “As companies look to compete, they are facing four foundational forces: the power consumers now have, the growing number of channels, the evolving mandates for regulatory compliance and the proliferation of data throughout their organization. The Quadient solution suite makes it possible for companies to offer a seamless experience with the delivery of exceptional, meaningful and accurate communications that address these forces to drive exceptional customer experiences.”
The newly united company has over 350 full-time developers dedicated to CCM and CX, and says that their talents will be directed toward innovation. Through the unification of the three companies’ assets and respective areas of expertise, Quadient offers what it calls a comprehensive portfolio of solutions with flexible implementation options, including on-premise, hybrid and cloud solutions for a variety of users and business requirements. The copany says it offers its clients the ability to leverage and validate large amounts of customer data to deliver every personalized communication quickly across the entire customer journey. “The result is the ability to drive business growth in a market shaped by customer sophistication, rapidly changing technology and complex regulations,” a Quadient statement asserts.
Collaboration and Visibility into the Customer Journey
Quadient’s announcement further describes its portfolio of solutions providing the means for its clients to create better experiences for their customers through timely, optimized, contextual, highly individualized, and accurate communications for all channels. “Our solutions bring together and activate the entire organization in the name of customer experience, through better collaboration and visibility into the customer journey,” the company’s new collateral states.