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John Hancock’s Vitality Program: SVP Brooks Tingle Talks Wearable Devices

Observers of John Hancock’s innovative program have focused on data collection, but Vitality shows how the Internet of Things supports the future of the life insurance customer relationship as a high-touch partnership of shared interest in the policyholder’s well-being.

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Q&A: Principal Financial Group CMO Beth Brady on Customer Experience

The Principal’s new website represents a first step of several planned for enhancing customer experience in order to engage consumers more closely, educate them about products and give them the support they need to make informed financial decisions.