Bringing in assistance from the outside in the middle of the project, no matter how insightful, will not recoup lost time or wasted effort. However, while project ought to be carefully planned up-front, mid-course project reviews can make a critical difference.
IIR contributor Kenneth J. Hittel chats with Facebook on questions about the social media site’s continued relevance as a marketing vehicle.
(Washington Crossing the Delaware, by Emmanuel Leutze, 1851. The Metropolitan Museum of Art.) During a recent conversation, a CIO was elaborating on his plans for change that lay ahead for his IT department. The program would tackle some very thorny issues of under delivery and poor IT reputation. To my question of capacity and capability Read More »
(Visualization of Hurricane Floyd. Source: NASA.) Insurance makes the financial world go ‘round, and reinsurance makes insurance possible. Without it, the insurance industry would grind to a halt. Given how indispensable reinsurance is, it’s an astonishing how little attention most insurance companies have paid to automating reinsurance. Can you imagine an insurance company without a Read More »
Life insurers and annuity marketers need to forge strong bonds with their agents, competing for their attention and loyalty in order to generate and sustain growth.
Consumers expect immediate interaction with information presented to them. Consequently, introducing elements of gamification in to insurance documents may be the single most effective way to improve customer relationship and loyalty.
(All Hallows Church, Bispham, Blackpool, Lancashire. Photo credit: Belovedfreak.) You hadn’t heard? Oh, yeah, Social Media died (sort of) on May 19, 2014, when Scott Monty of Ford announced on his personal blog that he’s no longer “of Ford.”¹ Actually, I guess the official day of death was the next day, when Adweek broke the Read More »
Insurers seeking to avoid competition on price should look to other industries for examples of flexible product strategies and then implement the business and system capabilities needed to support execution.
Financial planning sites must feature right information and tools for consumers and financial services pros, alike. Here are five attributes you’re likely to find on sites that are making the grade.
Insurance software industry consolidation is not a story of an ever-shrinking market, but rather a market that is periodically refreshed by new ideas: today’s scrappy underdog is tomorrow’s acquisition target – or tomorrow’s industry leader