Auto-Owners Answers Agent Demand for Electronic Transactions with Silanis e-SignLive

The Lansing, Mich.-based carrier’s search for an e-signature solution was motivated by feedback from its nearly 39,000 independent agents looking for a way to complete business electronically and offer a better customer experience for their clients.

(Auto-Owners headquarters in Lansing, Michigan. Source: Lansing Glass.)

Seeking to keep pace with evolving agent demand, Auto-Owners Insurance (Lansing, Mich.) will integrate Silanis’ (Montreal) e-SignLive cloud e-signature signing service to support its independent distributors. The insurer will soon offer e-signatures through its agency portal for various insurance documents including P&C new business applications for personal and commercial automobile, the vendor reports. Auto-Owners is targeting the summer of 2015 for a pilot implementation before rolling out the e-signature service across the U.S.

“We chose e-SignLive because it is an e-signature market leader in P&C insurance,” comments Jim Schumacher, senior VP, IT, Auto-Owners. “The flexibility of the solution allows us to keep our own branding, while the solution’s ability to capture both document and process evidence for every signature was a strong differentiator for our needs.”

Agent Feedback

Auto-Owners search for an e-signature solution was motivated by feedback from its nearly 39,000 independent agents looking for a way to complete business electronically and offer a better customer experience for their clients, according to a Silanis statement. The introduction of e-signature capability will reduce time to close business while assisting with compliance requirements.

(Related: The Co-Operators Deploys Silanis e-SignLive to Meet Distributor, Customer Demand)

Silanis reports that other factors contributing to Auto-Owners decision to add e-signatures included:

  • The company’s interest in being responsive to its agent community and the growing demand for e-signature capability on tablets and laptops;
  • The agent community was familiar with e-signature technology and end-to-end digital processes, as many already use e-signatures in their personal lives;
  • e-SignLive™ offered the flexibility to start with a cloud signing service to get up and running quickly, and migrate on-premises at a later point, if needed.

 

 

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

Leave a Comment

(required)