Allstate Names Elizabeth Brady to Head Marketing, Innovation and Corporate Relations

Brady will lead marketing for all the corporation’s brands, enterprise innovation efforts, internal and external communication and corporate philanthropy.

(Image source: Allstate homepage.)

Allstate (Northbrook, Ill.) has named Elizabeth Brady a member of its senior leadership team as Executive Vice President and Chief Marketing, Innovation and Corporate Relations Officer. Brady will lead marketing for all the corporation’s brands, enterprise innovation efforts, internal and external communication and corporate philanthropy, according to a company statement. She will join the company on August 3 and report to Tom Wilson, Chair, President and CEO of The Allstate Corporation.

Tom Wilson, CEO, Allstate.

“Elizabeth’s creativity and consumer insights will enable us to better serve our customers,” comments Wilson. “Her highly successful marketing experience and leadership bring additional talent to our goal of reinventing our business by leveraging customer connectivity, technology and analytics. I am excited she is part of the Good Hands.”

Embracing Innovation

“Opportunities to help lead an iconic company with great brands that embraces innovation do not come along that often and I am thrilled to be joining the Allstate team,” comments Brady.

Brady joins Allstate from Kohler Co., where she was Senior VP, Global Brand Management. She has also held senior leadership positions at Publicis and BBDO.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For over a decade he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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